Web Consulting Services

Overview

My strengths are in responsiveness, attention to detail, and simplicity. I will work with you to get your custom website matching your business, organization, or personal needs as quickly as possible. By the time we're done, your site will be clean, the code sound, and your content clear.

If you have a small business and need an Internet presence, but don't have the technical background or time to get started, I can help. Many of my clients are small business owners who want a website quickly, without spending too much money, and may or may not want to learn to update it directly.

If you already have a website and it needs updating, I can help. Are you technical and just don't have the time to spend on learning the latest mobile-friendly techniques? Do you just want to get this task crossed off your to-do list? Let's talk.

You provide the content — logo, text, pictures, and captions. I'll design a professional-looking site for you. Once you agree on the design, I can develop the pages of your site or migrate your existing website content. Depending on your needs, I can teach you to be the webmaster so you can update your content directly, or I can be your webmaster.

Read about the types of services I offer below. I've included a section on how I work so you can find out more about my approach to consulting. For those of you coming from a background of Microsoft FrontPage, I offer a specialized service that you can explore: Expression Web Consulting.

How I Work

Every client's needs are different. That said, I find I work best collaboratively, in a give-and-take with my clients. Here's a sample set of steps that seems to work fairly well:

Contact me to talk about your specific situation.

Types of Services

New Website Design

I am a website designer and developer. My preference is to create simple, straightforward, uncluttered designs that work on mobile and desktop environments, making the most of your content (text and pictures). Visitors to your website will find your site attractive and easy to navigate, with an emphasis on getting to the information they need.

One of my specialties is creating an easy-to-manage custom website. If you have the technical leaning and desire, I'll design a custom website that you can maintain. If you prefer I update the website when you have new content, I'll design a site that's easy and fast for me to change. There are many ways to accomplish the same objective — a website presence that communicates your message to your target audience — and I with work with you to design toward that end.

For example, some of my clients use Expression Web to update their websites, so I design with that tool in mind when I create their custom site. I design pages they can manage, then teach them how to do it. See more about my Expression Web Consulting services.

Every organization or business needs a Web presence. I can help you create yours.

Update Existing Website Design

Already have a website? If it has been a while since you updated the design of your website, you may want to consider freshening up the look and feel. Things change quickly in the Web world; we have evolved our understanding of what makes a successful website. We are removing some of the glitz and glamour (Flash, background images, frames, complex layouts, sound, etc.) in favor of simpler, easy-to-use designs that work on multiple devices (desktop PCs, tablets, smartphones, etc.).

For those of you who want users on mobile devices to find and use your website, you may want to consider whether Google thinks it is mobile-friendly. In the early spring of 2015 Google changed its search algorithm on mobile devices to give priority in search results to sites that are "mobile-friendly". As a result, many of my clients who get and want traffic from mobile devices ask me to redesign their sites with this criteria in mind. (Check a page of your site against Google's "mobile-friendly" criteria.)

If you still like your basic design, and feel that it is getting too difficult for you to maintain — for example, you built it in FrontPage — or if your site no longer gets the traffic it once did, I can help you redesign it. Whether we choose Expression Web (see more about updating your FrontPage design for Expression Web on my Expression Web Consulting page) or something else, you can regain control of your website.

Develop or Migrate Web Pages

Whether you need a new design, an updated design, or plan to use your existing design, you may need some pages created or significantly updated. Though I don't usually write your text (I have been known to edit a bit) or supply pictures, I will put your text and pictures onto a page in your website, and make sure there are adequate menu links for your visitors to find your content.

The tools and platform we use for your website will depend on how you want it to work and whether or not you want to maintain it yourself in the future. I create websites that can be updated via a text editor (like Notepad++, for example), and I create websites that use content management databases to make updates.

If you want to migrate your site from FrontPage to Expression Web, I can do the heavy lifting development work for you, leaving you with a cleaner, easier-to-manage site. Or, I can do the design migration and a few pages, then coach you as you do the rest of the migration yourself. (Practice is especially helpful with Expression Web.) Which method we choose depends on your interest, timing, technical skills, quantity of content, etc. (For more about migrating from FrontPage, please see my Expression Web Consulting page. Unfortunately, there is no simple, easy way to convert from FrontPage to Expression Web.)

Maintain Content

Content consists of the text and pictures on your website. Occasionally, you want to update the content on your website. When you change content, you have to think about search engine optimization, mobile-friendly criteria, page layout, and other factors not tied to the specific content. I help with all of that.

A few of my clients find it more cost-effective to have me do all their website updates. If you don't have the time (or interest) to learn how to make changes directly, I can certainly do this for you. It's fairly straightforward. You just email a list of the changes you want and I make them. Once I've established a connection to your hosting provider, I complete most simple content changes within a day or two. Done!

Troubleshooting

At times problems occur that may be difficult for you to solve. For example, one of your web pages disappears or doesn't look like the others, or your hosting provider updated the server environment and now your website looks different. I have many years experience in solving problems and I may be able to help you. You won't know until you contact me.

Training / Coaching

I love to share knowledge. I taught adult classes in Web design and development, search engine optimization, and marketing for several years. If you want to learn more about your website, how it works, how to manage it, etc., contact me.

To find out more about my coaching and training services, please go to my Training page.