Website Design & Development
I am not accepting new clients at this time.
Many clients come to me with an older website they maintain. In most cases, they want to update the design to be mobile-friendly with a more modern look. I collaborate with them to design a new look and feel that allows them to still maintain the content. Read more about my Design services …
Functionality (including contact forms, PayPal interfaces, product databases, etc.) can improve a visitor's website experience. I help clients improve existing capabilities. Also, I've given their websites new capabilities, with a focus on enhancing their customers' experience or making it easier for them to maintain. Learn about my Development services …
Content — text and pictures — is aimed at the website's target audience. As my clients' businesses change, their website content needs to be updated. When my clients prefer not to do the ongoing updates themselves, I update existing pages or create new ones as needed. For details, refer to my Maintenance services …
Websites can be complicated. I've helped my clients translate the techno-speak about servers, domains, and specific tools. Clients who want to manage their own website and need a little help in learning how or have a specific problem to address have used my Coaching services ….
Betty Readle Therapy
Some of my clients have been with me for many years. Over that time, the Internet has evolved and websites need to evolve with the technology.
When I first started working on Betty's website 12 years ago, I focused on colors, fonts, navigational menu, and layout for desktop computers. A few years after that, I updated the layout to accommodate the increasingly popular use of mobile devices to access websites. Also, because of the need for faster page load times on mobile devices, I took steps to reduce overhead and external files (images, stylesheets, scripts, etc.) for the site. A year or two later, security issues prompted a strong push toward secure connections (HTTPS protocol). Most of my client websites, including Betty's, have been migrated to HTTPS.
Another way websites evolve is by adapting the site's design to more updated norms and standards. On Betty's website, the mobile device version of her website looks different from the desktop version. Because we had a pretty solid initial design, there wasn't much additional work needed for the mobile version. For websites older than Betty's, I've done pretty extensive redesign work to keep them from looking too dated because that can drive visitors away from a website.
Regardless of how long a website has been available, the most important thing to keep updated is the content: text and images. That step is up to my clients (and I occasionally nudge some of them to review and update their content).